We're excited to announce the launch of Dewel Music, a streaming platform built from the ground up for independent musicians and their fans. After two years of development and close collaboration with artists, we're ready to share what we've built.
Why We Built This
The music industry has long been dominated by major labels and streaming platforms that prioritize mainstream content over independent artists. While platforms like Spotify and Apple Music have made music more accessible than ever, they've also created an environment where independent artists struggle to be heard.
We saw an opportunity to create something different—a platform where independent musicians are the focus, not an afterthought. A place where emerging artists can build genuine connections with listeners who appreciate music that doesn't fit neatly into mainstream categories.
Better Economics for Artists
Let's talk numbers. On traditional streaming platforms, artists earn between $0.003 and $0.005 per stream. That means an artist needs roughly 250,000 streams just to earn $1,000. For independent artists without major label backing, reaching those numbers is nearly impossible.
Dewel Music takes a different approach. We offer a 70/30 revenue split in favor of artists—significantly better than the industry standard. We also provide transparent analytics so artists can see exactly how their music is performing and where their listeners are coming from.
But it's not just about the percentage. We've built features that help artists monetize their work in multiple ways: direct fan support, exclusive content tiers, and merchandise integration. We believe artists should have multiple revenue streams, not just streaming royalties.
Discovery Without Algorithms
One of the most frustrating aspects of modern streaming platforms is their reliance on algorithms. These systems tend to promote what's already popular, creating a feedback loop that makes it increasingly difficult for new artists to break through.
Dewel Music takes a human-first approach to discovery. Our editorial team curates playlists based on quality and creativity, not popularity metrics. We feature emerging artists prominently on our homepage and in our weekly newsletter. And we've built tools that help listeners explore music by mood, genre, and theme rather than just what's trending.
Available Now
Dewel Music is available on iOS, Android, and the web. Whether you're an artist looking to share your music with a dedicated audience or a listener searching for something beyond the mainstream, we invite you to join our community.
For artists, signing up is free and we don't require exclusivity—you can distribute your music on Dewel Music alongside any other platform. For listeners, we offer a free tier with ads and a premium subscription at $7.99/month that includes offline listening, higher audio quality, and exclusive content.